Remember AMP was designed for mobile so it may not look pretty on bigger screens AMP article. If you're having trouble or would like some help getting started, then take a look at our more technical article on how to configure AMP for Drupal 8 or contact us and we'd be happy to help. Drupal Answers is a question and answer site for Drupal developers and administrators. It only takes a minute to sign up. Sign up to join this community.
Mobile users are not patient! More than 71% of mobile users delete emails immediately that don’t render well on a mobile device, 74% will only wait 5 seconds for a web page to load on their mobile device before abandoning the site—and nearly half won’t return.
Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well. Google favors sites that are mobile-friendly and fast. In fact, they are backing the Accelerated Mobile Pages (AMP) project to help websites become optimized across all devices. Drupal’s AMP module delivers pages that comply with the AMP standard and drastically improves the performance of mobile content.
What Marketers Should Know about Drupal AMP to Sound Smart
The Accelerated Mobile Pages (AMP) project is an open source initiative that allows content to be optimized for mobile once and loaded instantly everywhere. AMP is a way to build web pages for static content that render quickly for mobile devices. It includes HTML standards, custom tags, and cache for building rich content with reliable performance and fast page loading speed.
The Drupal AMP module converts Drupal pages to comply with the AMP standard. It provides special AMP formatters for text, image, and video fields. It includes:
- AMP Theme which produces the specific markup that the AMP HTML standard requires. It works just like any other Drupal theme with flexibility and customization on page displays and can place AMP ad blocks.
- AMP PHP Library which analyzes the HTML entered by users and makes corrections, where possible, to make it compliant with AMP HTML. It automatically converts images, iframes, Tweets, Instagram, and YouTube HTML into their AMP HTML equivalents.
What Marketers REALLY Need to Know about Drupal AMP
So why should a marketer care about Drupal AMP?
AMP web pages are fast. Using AMP HTML makes the web fast with smart caching, predictable performance, and modern, beautiful mobile content. When Pinterest tested publisher AMP pages in their iOS and Android apps, they found that AMP pages loaded four times faster and used eight times less data than traditional mobile-optimized pages. Because it increases page loading speed, it is likely to provide a ranking boost. While AMP isn’t the only way to improve page speed, it is one way that Google recognizes and supports.
Advertisements are more effective. Businesses using AMP ads are seeing greater revenue. According to ampproject.org:
- 80% of publishers are realizing higher viewability rates
- 90% of publishers are driving greater engagement with higher CTRs
- The majority of publishers are seeing higher eCPMs
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Google favors AMP pages. Google began integrating AMP pages into its search engine in February. For mobile results, Google is holding the News carousel (with AMP content) above-the-fold—which means organic search results are pushed down, resulting in fewer clicks, impressions, and click-through-rate, which, in return, affects SEO rankings.
AMP pages will help improve SEO. Google has made it clear that mobile-responsiveness and page speed are important for high search engine rankings. Some speculate that AMP pages will automatically get a “fast” label designation. In the future, AMP may even become a ranking signal. If you have news-type content or blogs, you can expect to see better rankings when you use the Drupal AMP module.
The Drupal AMP module is an important addition if you are looking to improve your Drupal SEO efforts. If you would like to be sure your website is following all of the latest practices for high Google rankings, check out our Drupal SEO services and give us a call at (512) 989-2945.
Google’s AMP is an open source project that stands for Accelerated Mobile Pages. As the name implies, this project aims to serve mobile pages instantly without long load times. You can get a feel for AMP by searching for anything on your mobile on Google and clicking on links with a lightning sign beside them. Speed is an important factor for any website as it has a number of benefits including making a massive impact on a site’s SEO. In this post, let’s take a look at AMP for Drupal 8 and a brief overview of its implementation on the CMS.
There’s a module for that!
As always, there’s a module for integrating AMP on both Drupal 7 and Drupal 8. However, we will only be focusing on Drupal 8 in this post. Do keep in mind though that the steps for both versions aren’t that different. Simply download the module named AMP module and install it on your site.
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Navigate to admin/config/content/amp to access the AMP configuration page. Here, the type of contents for which AMP will be enabled can be configured as the fields that will be displayed using AMP. Note that AMP is best suited to web pages that are content heavy, so in the context of Drupal, that would translate over to nodes like blog posts and articles.
To enable AMP for the content type you want, click ‘Enable AMP in Custom Display Settings’ link beside the content type you wish to enable AMP for. Now click ‘Custom Display Settings’, click the AMP checkbox and press save.
To select which fields should be shown and what field formatters should be used, click the ‘Configure AMP view mode’ link. Some recommended fields which you should format to AMP field formatters are:
That rounds off the main settings and configuration of AMP for our Drupal site. Now, we need a way to display the AMP pages in a way suited to our needs, which brings us to the AMP themes.
You may remember from the first step in this article that while downloading the amp module, we also downloaded an amp theme. This is a sub-theme for AMP named exAMPle theme. Having a dedicated subtheme for AMP pages is important as it changes markup necessary for AMP to run. This is all handled by the AMP base theme, which is again based on the Drupal core’s BASE theme to keep it as simple as possible.
Note that in most cases it is recommended to use a custom theme for your site’s AMP pages in order to match the look of a website. While the exAMPle theme allows for quick and easy testing of your AMP pages, it is a very basic and barebones theme. To get an idea of how to create a custom AMP theme, take a look at the exAMPle theme.
Drupal Amp Manual
That’s all there is to AMP for Drupal. The modules make implementation of AMP on Drupal a pretty straight-forward process. Again, make sure you know what types of pages AMP is suited for and you’ll be golden.
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Having difficulty with implementing a particular piece of functionality to your Drupal site? We can help you with that! Contact us and let’s talk!